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Associate Brand Manager, Fine Wine Industry NY

Jack(Submit date: Oct 3, 2011     Last update date: Oct 3, 2011)
Category:Job offers (small & medium businesses)
October 1-15 2011
Westchester and NYC

Duties and responsibilities:

  • Support Brand Director in executing brand plans: short- and long-term objectives and tactics, brand and price positioning, USPs, above-
    and below-the-line budgets, advertising, promotions, packaging, POS development, PR and programming

  • Track category trends, competitive activity, and additional
    indicators as directed by Brand Director

  • Work with Brand Director on analyses and recommendations including
    evaluation of initiative effectiveness, tactical realignments, and new

  • Manage logistics of Supplier Travel, Public Relations Initiatives,
    Events, and Programs

  • Coordinate with outside agencies as necessary (packaging, PR,
    events, etc.)

  • Support sales force requests for brand information, artwork,
    pricing, and special initiatives

  • Liaise with suppliers on wine release & technical data, including
    volume and price negotiations in close concert with Brand Director

  • Oversee and update online branded information

  • Process invoices and maintain budget records

  • Act as Brand representative / spokesperson at industry and special

  • Assist Director in innovation / line extensions

Experience and Qualifications:

  • Bachelor's degree required; Degree in Marketing or Business

  • 2+ years experience in brand management with a consumer products
    or similar company; alcohol beverage experience a plus

  • Superior analytical skills with strong financial/business acumen

  • Excellent verbal and written communication skills; exceptional
    presentation skills

  • Strong computer skills are a MUST. (Excel, Outlook, Word,

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